After rebranding the company as Ascendly, which is a nice, but very generic name, the need for a tagline become clear. A good tagline can, in about second, tell someone new to the company just about everything they need to know about the firm. It can answer:

What does the firm do?
Why does the firm exists?
How does the firm do what it does?
How does the firm think?
Is this firm right for me?

The name “Ascendly,” in and of itself, does not tell much about the firm, other than a vague “upward” feeling. I want to convey that Ascendly is designed primarily for after-school education, mainly for engineering and other s.t.e.m. (sciene, technology, engineering, math) topics. I want to convey that we teach even the youngest kids. I want to convey that we teach long-term payback, we’re thinking big. I want a bit of fun and whimsy. I want a smile.

The new tagline:

Building the creators of tomorrow, right after school.